Google, 2025
Google Year in Search 2025
Visual Designer
Campaign Visuals · Multi-Market CEE Localization · Social Video
The Strategic Insight
Year in Search (Trendy roku) is one of Google’s highest-visibility media moments of the year. Rather than treating the 2025 visual package as a static list of top queries, we strategically used this massive annual media opportunity to shift focus onto Google’s new "AI Search" mode (Režim AI) and demonstrate Gemini’s generative capabilities in action.
The Execution
I created the visual system and social video assets for the 2025 campaign in Czechia and adapted key visual formats across CEE markets, including Slovakia (Rok vo vyhľadávaní 2025 / Trendy roka) and Lithuania (Metų paieškos 2025 / Metų tendencijos). By combining clean Google Search UI components featuring the Režim AI toggle with tactile, generative cutouts of 2025’s defining cultural moments—from Volby, Reebok, and Oneplay to Labubu, Squid Game, and Dubajská čokoláda—the campaign turned search data into shareable regional storytelling.
Video ending
Creative adapting beyond CZ